Impact Acquires Affluent to Power Partnership Programs at Scale

Posted By : martechcube on 2021-04-08   13:05:14
  marketing analytics performance attribution digital marketing analytics big data marketing

Description

Impact, the global leader in partnership automation, announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solutions to successfully manage and grow their partnerships.

As Google and Apple move to phase out third party cookies and the IDFA (identifier for advertisers), brands have increasingly turned to partnerships as an alternative to reach consumers in a more authentic and effective way. Impact has built an all-encompassing partnership automation solution for brands and publishers, and has acquired Affluent to further expand it’s Partnership Cloud solution for agencies who manage partnership programs on behalf of brands.




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martechcube California United States
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