Video Advertising Platform SpotX hits Record Performance In 2020

Posted By : martechcube on 2021-04-08   13:05:46
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SpotX, the leading global video advertising platform, continued its profitable growth track-record and ended the year with both outstanding financial results and significantly more access to consumers.

As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020, with four out of five consumers watching at least some ad-supported CTV programming. Advertisers took notice by diversifying their ad budgets and investing heavily in CTV with SpotX. Global ad spend on the SpotX platform grew 42% in 2020, driven primarily by over-the-top (OTT) clients who account for nearly 70% of overall ad spend today. 




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