Peeking into the Present & Future of B2B Marketing Automation

Posted By : martechcube on 2020-10-15   19:02:22
  marketing automation b2b marketing automation


We explore the game changer that B2B Marketing Automation is with a detailed case-study analysis and how it can get the marketing ball rolling for brands.

It is most likely that you might have heard about the term Marketing Automation. If you hardly know about marketing automation, then you might be very new to the martech arena and might find it difficult to visualize and understand how exactly this type of marketing software can be put into use practically. So, I would recommend you to learn the basics of marketing automation before you start reading this article.

As we all know marketing automation is presently a hot topic in the B2B market. With B2B business leaders looking for new ways to enhance the output, automated marketing is one of the best options which is considered by most of them. According to a recent survey, ‘The State of Marketing Automation’, 80% of the respondent already have marketing automation deployed for work. According to the prediction of Forrester, Business spending for Marketing Automation tools will grow from $11.4 billion in 2017 to reach $25.1 billion annually by 2023!

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martechcube California United States
The COVID-19 pandemic has slowly and steadily engulfed the entire economy in its grasp. Even though the Easter marketing for many might have gone for a toss. There is a brighter side to cracking the outbreak and escaping its lull through a power pact marketing strategy through the analysis.

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